ROAS per day: Meta vs Hyros (breakeven 1.45 jewelry)
CPM per day ($, target 10.50)
Shopify AOV per day ($, target 46)
Shopify new customers per day
MER: Shopify gross / Meta spend
Meta vs Hyros: revenue, profit, ROAS
Same ad account, same days. Meta = in-platform attributed purchases (7-day click, 1-day view). Hyros = last-click, credited on sale date. Profit = attributed revenue minus ad spend on both sides, so the two columns are directly comparable. Breakeven ROAS for jewelry is about 1.45.
Window
Spend
Revenue Meta
Revenue Hyros
Profit Meta
Profit Hyros
ROAS Meta
ROAS Hyros
Hyros vs Meta
ROAS per day: Meta vs Hyros (dashed 1.45 breakeven)
Profit per day after ad spend ($): Meta vs Hyros
Daily Meta vs Hyros table
Date
Spend Meta
Spend Hyros
Revenue Meta
Revenue Hyros
Profit Meta
Profit Hyros
ROAS Meta
ROAS Hyros
Sales Meta
Sales Hyros
Media buyer scorecard (ads launched, last 30 days)
All buyers
Ads launched
New creative
New creative, extra copies
Existing creative
% new
Ad sets launched
Spend on new
Spend on existing
Still active
Buyer
Ads launched
New creative
New, extra copies
Existing creative
% new
Ads into new ad sets
Ads into existing ad sets
Ad sets launched
Ad sets edited
Spend on new
Spend on existing
Last active
Every ad launched, with how it was classified
Date
Buyer
Creative
Why
Ad
Status
Spend to date
Daily log, last 30 days
Date
Ads launched
New creative
Existing creative
Ad sets launched
Ad sets edited
Buyer(s) active
Spend
Revenue Meta
Revenue Hyros
Profit Meta
Profit Hyros
ROAS Meta
ROAS Hyros
Where the spend sits (last 14 days, by group): Meta vs Hyros
Hyros columns sum Hyros last-click results for the ad sets in each group that spent in the last 7 days. Hyros also credits some sales to the account without an ad set, which is why the account-level Hyros ROAS above runs higher than these group totals.
Group
Campaigns
Spend
Revenue Meta
Revenue Hyros
Purchases Meta
Sales Hyros
ROAS Meta
ROAS Hyros
Protected winners (last 3 days, 14-day in brackets)